Let me just say, I love DSW, and I buy most of my shoes there. They always have what I'm looking for, great prices, and I like that all of their stock is out on the floor for the customers to see — I loathe shoe stores where I have to ask for my size and wait for someone to bring them for me and then proceed to watch me like a hawk as I make my decision. I also wear a very common size (7.5 or 8) that is often sold out, but DSW always has a plethora of shoes in my size.
So anywho... I ventured to my local DSW to return my shoes. I presented my receipt like a good little customer and told the sales clerk that I would like to return the shoes — one of three pairs on the receipt. I am a DSW Premier Rewards member, and I had used a $10 off rewards certificate for my purchase. The clerk proceeded to tell me that since the rewards certificate amount had been split up amongst the three pairs of shoes ($3.27 was deducted from the cost of the pair I was returning), I would be getting back $31.68, instead of $34.95, the full amount that the shoes cost. I said okay, but then had a second to think about it and realized something was off.
I said to her, "Wait — I would have received $10 off my total purchase whether I got one pair of shoes or three pairs of shoes. Why wouldn't I get the full amount of those shoes back when it wasn't a percentage discount, but a dollar discount off of my full purchase?"
She took a second and then said, "Well, I could do that, but I'd just have to adjust the pricing of the other shoes." I don't really know what she meant, but I figured if it was possible, then yes, I'd like that option. I didn't really understand why she didn't do this in the first place, seeing as it is sort of her job... but whatevs. It probably took an extra 10 seconds of her time but I left there with the full refund for $34.95 credited to my debit card. It felt like a small victory.
The old me would not have cared about a $3.27 difference, but I've gotten a lot
Mostly, it was the principle of it that made me adamant about receiving the full refund. Because if they pull one over on me, how many other people are they doing the same thing to? How much money are retailers making off of the ignorance of their customers? And if customers are, indeed, ignorant, does that give reason for them to be cheated out of money that is rightfully theirs?
Have you ever had a similar experience? Did you feel like it was a small victory even though it was only a few bucks saved?